Baby Einstein: A Single Video Leads to a Learning Revolution

In 1997, suburban Denver mother, Julie Clark had a moment of brilliance. She imagined a simple video incorporating basic, colorful images set to music and voice that would capture and hold the attention of babies. She and her husband invested about $18,000 to produce a single Baby Einstein video. They got the video into stores, distribution grew, and a nation of parents began demanding more.

Within a few years, what had started out as a fairly modest investment, turned into a multi-million dollar business. The Walt Disney Company soon took notice of the dramatic success. Disney purchased Baby Einstein from Julie Clark in 2001 and kept her on as a consultant.

During the last several years, The Baby Einstein Company has managed to release many DVDs, toys, flashcards, books, etc. All of these materials can be valuable tools in teaching babies.