Raising Einstein



Discovering the Full Developmental Potential of Children



11/16/2005

Baby Einstein DVDs Are a Brilliant Beginning

The Baby Einstein Company offers a library of developmental DVDs for babies. These DVDs are an excellent way to expose your baby to sound, color, and motion. (Click here to read about The Baby Einstein Company.)

In the second month, your baby should have just enough awareness to begin noticing the more basic Baby Einstein DVDs. Baby Mozart Music Festival is one of the more basic DVDs and seems to have a universal appeal among younger babies. To see if your baby is interested, put him or her in front of the television, play the Baby Mozart DVD, and watch your baby’s reaction. If your baby has a pleasant reaction, then he or she is ready. If your baby ignores the DVD or gets upset, he or she will need a few more weeks before watching the DVDs. Once your baby is showing interest in Baby Einstein DVDs, play them at will.

Your baby is likely to show a surprisingly high level of interest in the DVDs. Babies find these DVDs fascinating because they are specifically designed for their age group. The music is high-pitched and playful. The images are simple. The motions are easy to track. This is the perfect formula for capturing a baby’s attention.

The DVDs contain a variety of sounds and images that will help stimulate your baby’s brain. The on-screen motion will help the baby learn to focus and track with his or her eyes. The music will entertain and give the baby a broad assortment of sounds to help develop hearing.

There is one annoying thing about the most recent Baby Einstein DVDs. Since Disney took over the company, there has been a gradual push toward more advertising content on the DVDs. On some of the recent DVDs, the advertisements are pushed on the viewers. On some DVD players, you will not be able to skip over or fast-forward through commercials for Animal Kingdom, Little Einsteins, etc. The first few times you watch these advertisements, you might be a little interested; however, after you have seen them a dozen times, you will begin to get irritated. After a few months of seeing these advertisements, you will probably start having negative reactions to the material. Disney needs to rethink their policy of how they insert advertisements into their DVDs. Many people do not like to have advertisements inserted into DVDs they have purchased for personal use.

Even with the annoying advertisements on some of the recent titles, Baby Einstein DVDs are still a great tool for introducing babies to a world of sights and sounds. Your baby is bound to love the DVDs, and you will be amazed at how much of the information your baby will eventually absorb.


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